Starting a business that embraces principles of sustainability is possible and for young people is a real opportunity for employment: it starts from a promising idea and from the acquisition of specific skills to develop it.
Some aspiring young green entrepreneurs from Palermo did it and then realised an informative campaign “The future is sustainable, make a green choice” to sensitize the local community on the importance of green entrepreneurship. These are their questions: What is for us green entrepreneurship? What can we do?
Watch the video to find out their answers and share the campaign “The future is sustainable, make a green choice!”
The informative campaign was developed within the project Greenentrepreneurship. Easier done than said. In October and November, the local group of young people was involved in local educational activities on green entrepreneurship. Innovation, green ethic, marketing and branding, development of the idea and business plan were some of the topics covered. Other result of the local educational activities are green business ideas that the young people will carry on. Similar activities took place in all the other project countries: Slovenia, Nepal, Tanzania, Portogallo, Argentina.
Read the story of the local educational activities in Italy and the updates from other project partners’ countries in the III Newsletter di GreenE!